Notes
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Contractor Photography in Toronto: Stop Using Someone Else's Kitchen to Sell Your Work
I shoot contractor photography in Toronto because a stock photo of a stranger's kitchen has never once closed a job for anybody.
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Cafe Photography in Toronto: The One Mistake Every Coffee Shop Makes
Every cafe in the GTA shoots the same pretty latte and ignores the pastry case. That's the mistake costing them sales.
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Beer Photography in Ontario: How I Keep the Head From Dying Before I Get the Shot
Beer photography in Ontario comes down to timing and discipline, not filters. Here's how I actually keep a pour looking alive on camera.
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The Person Fussing With Your Fries Isn't Being Precious
A Toronto food photographer explains what a food stylist does on set and why the fussing over your fries actually matters.
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What a Good Cocktail Photo Is Actually Doing
A cocktail photographer in Toronto explains why most drink photos look flat and what actually makes one work.
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Food Photography in Toronto: Why Your Dish Looks Great on the Table and Terrible on the App
I cooked professionally for over a decade before I picked up a camera. Here's why your food looks rough on delivery apps and fine in the dining room.
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Why a Glass of Beer Is Harder to Shoot Than a Plate of Food
A Toronto commercial photographer explains why beverage photography is tougher than food, and why most food shooters avoid it.
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How Long a Restaurant Menu Photoshoot in Toronto Actually Takes
A restaurant menu photoshoot in Toronto never takes as long as owners hope or as short as they budget for. Here is the real timeline.
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How to Book a Photoshoot for Your Business Without Wasting Everyone's Time
I've shot for businesses across the GTA for years. Here's what I actually need from you before I ever show up with a camera.
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What Actually Happens When a Commercial Photographer in Toronto Shows Up to Your Business
A Toronto commercial photographer walks through what a shoot day actually looks like, and why the two hours of shooting are the easy part.