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About lightwrk

Process over promises.

I’m a Toronto commercial photographer working with everything from start-ups to small businesses to international brands. Planning is everything for me, my goal is to deeply understand your needs and your brand before I ever pick up a camera.

Get my free quote→See the work
Jeffrey Merkel, commercial photographer in Toronto
Jeffrey MerkelPhotographer
How it works

Simple, planned, delivered.

However big or small the job, the path is the same, and you always know the price up front.

STEP 01

Tell me the goal

A few lines about your business and what you need shot, and I come back with a plan, a fixed quote and dates. Before the shoot, I’m thoroughly involved in the planning, so we’re in total alignment on the goals and how to hit them.

STEP 02

We shoot it right

On location or in studio, shooting tethered with live approvals in Capture One, you see and sign off on the images as we go.

STEP 03

Delivered ready to use

Retouched, sized and licensed for anything. Your delivery date is set up front and always guaranteed.

Everything up front

One price. All inclusive. No licensing or equipment fees.

∞
Unlimited licensing on every image
✓
Delivered by your deadline, guaranteed
0
Licensing, equipment or surprise fees
0+
Canadian businesses shot
What I shoot

One shoot, your whole brand.

Food & drink

Make people hungry

Menu, dish, cocktail and social content, styled to look as good as it tastes.

  • Restaurant & café menus
  • Beverage & packaged goods
  • Always-on social content
Product

Look expensive

Clean, consistent product images for your site, store, ads and socials.

  • Packshots & on-white
  • Lifestyle & in-use
  • Full-presence refresh
Brand

The whole business

Space, team, product and story, shot in one coordinated day for your entire website.

  • Hero & brand images
  • Space & team
  • One consistent look

What clients say

“Immediate return, I wish I’d done it sooner.”Taha Ahmad · Propogator
“Captures the soul of our brand in every frame.”Leslie Quijano · Amsterdam
“Creative, communicative, concise, easy to trust.”Stanley Szeto · Yume Rest
“Executed the exact vision, with an incredible eye.”Jessica Santacruz · Coffee Culture
“An immediate difference in sales and clientele.”Darshan Dorka · Champagne Socialist
“One of the best decisions, 10 out of 10.”Elisha Frankel · The Chocolate Moose
“Immediate return, I wish I’d done it sooner.”Taha Ahmad · Propogator
“Captures the soul of our brand in every frame.”Leslie Quijano · Amsterdam
“Creative, communicative, concise, easy to trust.”Stanley Szeto · Yume Rest
“Executed the exact vision, with an incredible eye.”Jessica Santacruz · Coffee Culture
“An immediate difference in sales and clientele.”Darshan Dorka · Champagne Socialist
“One of the best decisions, 10 out of 10.”Elisha Frankel · The Chocolate Moose

Let’s make your business look the part.

Tell me a little about what you do and I’ll come back with a proposal and quote, same day.

  • ✓ A quick call to hear exactly what you need.
  • ✓ No complicated licensing or fees. One price.
  • ✓ A clear plan for the shoot, start to finish.
Quick quote, under a minute
1What are you shooting?
2Best number to reach you?

I’ll reach out within a few hours. Prefer email? →

3Your name & a quick note

Get a proposal and pricing within one day.

or, even easier ☎Call me, (647) 225-9065
Start my shoot→